Reality Studio from Berlin, Germany is heavily inspired by traditional clothing with its ancient craft techniques and cultural references.
The interest in genuine craft makes designer Svenja Specht question fast fashion trends and mass production.
Svenja decided to make 2012 Spring/Summer collection for the time for transition to ask themselves what they can do as a fashion label.
Svenja found out that the whole subject is very complex.
"To make an easy judgment is not possible like BIO cotton is GOOD and Polyester is BAD.
We think also that the small things are important.
Use fabrics from Europe. Produce in Germany. Use a ecofriendly drycleaner.
What we try to find out is which fabric we really should try to avoid using, and we try to work with fabric suppliers who also care." Svenja Specht